The
carnival-like quality that best captures the flavor of today’s
cable news has been unfolding for a long time. The imagery of
barking, shouting, teeth-gnashing commentators is neither exceptional
nor uncalculated. The picture of elite-school graduates,
multimillion-dollar salaried regular “joes” and "janes" earnestly deploring
political wrongs supposedly troubling the masses and saluting the
banal antics of the US professional political stratum would be
laughable if it weren’t so transparently contrived.
The
early US success of Fox
News didn’t
go unnoticed by the heads of the other entertainment
mega-corporations. When
Fox leaped
to the head of the pack with a posse of relentlessly partisan, right
wing gas bags, competitors scrambled to find a way to recapture the
ratings.
Immediate
rivals, CNN
and MSNBC,
were locked in the jaws of a dilemma, however.
The
management of both networks were genetically disposed toward the
political space already occupied by Fox
News. But
they also understood that no gains could be made by merely
duplicating the Fox
News
strategy.
Instead,
they tried to find a position to the left of
Fox, the
space that made the most sense for a competitor. Unfortunately for
the networks, the management suits were unnerved by even the most
tepid leftists, leading to a revolving door of commentators who
either crossed a cautious line in the sand or needed to be “balanced”
by an always growing stable of right wingers hired to counter the
appearance of left-wing rabble-rousing.
The
2003 firing of liberal Phil Donahue serves as a prime example of this
paranoia. Despite the fact that Donahue generated greater viewership
than either Chris Matthews or Joe Scarborough, Donahue was dropped
from MSNBC
because executives believed his show would become "a home for
the liberal antiwar agenda at the same time that our competitors are
waving the flag at every opportunity."
Nevertheless,
the Obama victory opened the door for a network to attach to the
youthful, media-savvy, and well-spoken President. Obama’s cool
aloofness and measured manners served as a politically centrist
counter to the ravings and bluster on
Fox News.
MSNBC
grabbed the brass ring and challenged Fox.
The network earned the title of the “Anti-Fox,”
awarded by The
New York Times (November,
2012). The paper quoted Bill Clinton as saying, "Boy, it really
has become our version of Fox."
And
the presidential election of 2016 offered a unique opportunity to
further reset the hierarchy of the cable news networks, depose Fox
News, and construct a new entertainment-posing-as-news direction. As
I described in an April, 2016 post:
...CBS
CEO Les Moonves is ecstatic over the revenues flowing into
entertainment coffers from the primary campaigns (“I've never seen
anything like this, and this is going to be a very good year for
us.”). Moonves, the entertainment mogul, understands better than
most the triumph of entertainment over substance, posture over
issues; CBS
and the other mega-corporations peddle reality television and tabloid
news. So it's not surprising to see him hail the current electoral
season's antics as special (“Man, who would have expected the ride
we're all having right now? ...Who would have thought that this
circus would have come to town?”). For Moonves and his ilk the more
inanity and sensationalism, the more money flows into corporate
coffers (“You know, we love having all 16 Republican candidates
throwing crap at each other. It's great. The more they spend, the
better it is for us...”).
It
was this “circus” and the subsequent election of Donald Trump
that worked all the entertainment moguls into a frenzy. For MSNBC,
it was a perfect conjunction of factors: a reputation as the liberal
channel, a vulgar, truth-averse President with absolutely no basic
principles, a host of conspiracy theories concocted by hollow and
incompetent Democrats, and, not least, a stable of sharp-tongued,
ambitious personalities even more adept at the Fox
News method
of earnest fibbery. Thus was born the 24-hour news cycle of alleged
leaks, anonymous tips, suspicions, and exaggerated fears. Thus was
spawned a reserve army of self-styled experts: think-tank hired guns,
rejected politicians, pensioned generals, hectoring columnists and
commentators, and publicity-seeking celebrities ready to affirm any
threat, any scenario fabricated by the guiding lights.
What
appears to some as a deplorable, but hopefully temporary state of
media childishness-- a departure or deviance from good practices-- is
really the culmination of the persistent, advancing concentration of
media assets-- books, newspapers, radio, television networks,
communication systems-- into fewer and fewer hands. A handful of
giant corporations control what we are to see, to hear, to read,
and-- the ultimate goal-- what to think.
Entertainment
monopolies do not look to innovate; they prefer settled, tested
genre. Monopolies do not like surprises; they favor reproducible
formulae. That is the essence of brand building. That is why we swim
in a cultural sea of reruns, prequels, sequels, celebrity pulp
writers, revivals, homages, and other diluted art forms that are
repeated and are repeatable until the last dollar is collected.
Of
course these “values” carry over to the monopoly-controlled
news-as entertainment-sector. It explains the cookie-cutter, robotic
gesturing news readers, as well as the search for sensationalism and
political narratives that, like a mini-series, can be repeated until
the public grows bored.
That
certainly captures the allure of the Mueller investigation to the big
corporate media-- it is the gift that keeps on giving, until it
doesn’t. And it seems, more and more, that it has stopped giving.
That would likely be the meaning of Senator Mark Warner’s comments
last week at a retreat with important fellow Democrats: “If you get
me one more glass of wine, I’ll tell you stuff only Bob Mueller and
I know,” Warner reportedly told the 100 or so guests, according to
the Boston
Globe
(6-25-18). “If you think you’ve seen wild stuff so far, buckle
up. It’s going to be a wild couple of months.”
Warner
knows better than most that Mueller and Russiagate are the only
meatless bones that the Democrats have tossed to the ravenous
corporate media. Also, he knows that the Democrats need the issue to
stay alive for the next “couple of months” to help the Democrats
in the interim elections.
But
most significantly, he knew when he spoke that confidence in the
Mueller investigation had waned and was in need of some juice. As The
Hill
reported on June 13: Mueller’s
public image sinks to all-time low in new poll.
“The Politico–Morning
Consult poll
found that 40 percent of voters believe that Mueller's probe has been
handled unfairly — a 6-point increase from February…”, and a
greater number than those who thought the investigation to be fair.
That,
too, explains the endless, desperate, nagging emails that I get from
the Democratic Congressional Campaign Committee (DCCC) begging for my
support for the Mueller investigation (Breaking:
Robert Mueller’s image is at an all time low.)
And
in an opinion piece in The
Hill, former
National Security Prosecutor, Joseph Moreno, hopes to let the
faithful down gently with
Prepare to be disappointed with Russia investigation conclusion
(6-26-18).
Clearly,
this mini-series is losing the public, a development that backs the
Democratic Party into an awkward corner. The Democrats needed wildly
sensational stories to court the sensationalist monopoly media and to
cover the embarrassing loss to a vulgar entertainer who makes Ronald
Reagan look like a seasoned, measured diplomat.
And
we can draw some consolation in knowing that the cable news shows
each draw no more than a couple of million viewers each night,
despite the pose they take as the opinion makers for the entire
country.
Meanwhile
the youthful Democratic Socialist (DSA) wing of the Democrats
continues to demonstrate to an intransigent corporate Party
establishment that Democratic Party voters really place more
importance on the issues that the voters want addressed rather than
the issues that consultants believe
that voters want answered. Good jobs, debt relief, healthcare,
education-- the issues that have always mattered to working people--
are anathema to the corporate Democrats who cannot touch these issues
without touching up the wallets of their fundraising base.
It
is no small pleasure to see the media lackies squirm with the victory
of a young, outspoken DSA woman over a ten-term house member,
possible Pelosi successor, and corporate Democrat in this past
Tuesday’s New York primary. Alexandria Ocasio-Cortez’s
overwhelming success underscores the dilemma faced by a corrupted
Democratic Party locked into a Republican-lite posture by its
corporate masters. The ruling class really only needs one corporate
party. And the people are in dire need of their own party.
While
many are growing tired of the 24-hour news cycle of Russia-baiting,
while many are weary of watching politicians “...throwing crap at
each other,” as CEO Moonves so eloquently put it, corporate-owned
media and corporate-owned political parties dare not address the fact
that 43% of US citizens live from paycheck to paycheck with no room
for even a minor unexpected expense. They run from the fact
that Baby Boomers are faced with insufficient wealth and income to
successfully negotiate their retirements. Both recent studies point
to desperate straits that can only be engaged by a substantial
redistribution of wealth and income to the needy, a solution
completely unacceptable to the elites that control our media and our
politics.
Instead,
they choose to attack what they deem “evil”: Russia, President
Putin, Chairman Kim, and a host of other imagined threats that will
distract many from the real problems.
And
so the carnival continues. When you have nothing to say, tell a joke!
Greg
Godels